Steam rising from a tea bowl on a quiet table

Tea worth listening to

Premium farmer-crafted teas — from exclusive selections for special tea ceremonies to carefully chosen teas for everyday enjoyment. For moments worth taking time over, and little pauses that make the day better.

The Project’s Philosophy

Cha Dao: The Way of Tea

"Preparing tea" becomes a way to slow the body, sharpen attention, and let a small act carry the whole day.

My journey with tea began in 2005. Before offering a tea, I taste dozens of samples. I look for balance in flavour, aroma and aftertaste, sharing the teas I choose for myself.

Alexander, founder of the project

Ruby warmth: the magic of Chinese red tea

A mellow taste, a rich aroma and warmth in every cup — a tea to fall in love with from the very first sip.

All red tea

A universe of aromas: the magic of Chinese and Taiwanese oolong

A wonderfully diverse family of teas that can transform the way you think about tea.

All oolong

Energy and age: legendary Chinese puerh

A bold, lively and much-loved family of teas with an invigorating character that evolves over the years.

All puerh

Pristine purity: the beauty of white tea

Delicate, light and pure tea that preserves the natural character of the leaf.

All white tea

Here to help

A little help to begin

Choose your first tea

Explore the different types of tea and a small selection to start with.

Explore the collection guide

How to brew your tea?

Tell us which tea you chose and what teaware you have. We can help you find a brewing method that suits you.

Ask Alexander
"The Way of Tea gave me a slower morning rhythm. The teas are precise, textured, and deeply calming."

Marta L.

Ceramic Artist

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Occasional notes, seasonal releases, no noise.